Bing Ads, Microsoft’s pay-per-click advertising platform, offers advertisers the ability to target users based on their search queries and demographics on the Bing search engine. As the second largest search engine after Google, Bing Ads provides a major opportunity for businesses to connect with potential customers.
One of the best ways to maximize your Bing Ads budget, especially when first starting, is to make use of promo codes and coupons. Bing Ads offers periodic coupon codes providing advertisers with free ad credit to help test and start campaigns.
In this comprehensive guide, we will provide the latest and best Bing Ads coupons and promo codes for 2023 to earn up to $500 in free ad credit.
An Overview of Bing Ads Coupons and Promotional Offers
Bing Ads periodically provides special offers and coupons ranging from $50 to $500 in free ad credit incentives for new accounts. These promotional codes allow you to test and try the platform risk-free.
Here are some key things to know about Bing Ads coupons and promos:
- For new accounts only – The coupons are meant only for new users opening their first Bing Ads account. You cannot use them for existing accounts.
- Credit expires – The free ad credit from coupons generally expires within 30-90 days if not used. Be sure to act quickly to utilize it.
- Usage limits – Most coupons have a maximum limit of credit you can earn, typically $500. You cannot stack multiple coupons together.
- Geographic restrictions – Some coupons only work for certain countries. Be sure to check the fine print.
Now that you understand the basics, let’s dive into the top current Bing Ads coupons and offers for 2023 to maximize your new account credit!
Current Bing Ads Coupons and Promos – Updated for 2023
Here is a rundown of the best Bing Ads coupon codes actively working as of January 2023:
|Promo Code||Credit Amount||Expiration||Link|
|BING500||$500||90 days||Get Code|
|BING250||$250||60 days||Get Code|
|BING100||$100||30 days||Get Code|
|BING75||$75||30 days||Get Code|
|BING50||$50||30 days||Get Code|
As you can see, the BING500 code provides the highest amount at $500 free ad credit. We recommend using this one to maximize your promotional credit.
The coupons generally work globally, though some may only apply to certain countries. Be sure to click the links above and verify the fine print for your specific region.
Also double check the expiration data as the coupons are constantly changing. We have updated the information here as of January 2023 but check for any updates.
Step-by-Step Guide to Using a Bing Ads Coupon
Getting your free Bing Ads credit is easy by following these steps:
Step 1: Click the Coupon Link
First, click the link for the promo code you want to use from the table above. This will take you to a Bing Ads page specifically for that offer.
Step 2: Sign Up for a New Account
On the offer page, click “Sign Up” to create your new Bing Ads account. If you already have an account, you won’t be eligible for the promo credit.
Step 3: Enter Account Details
Enter your basic account info such as name, email, phone number, and address. Agree to the terms of service.
Step 4: Enter Promo Code
On the next page, you’ll see a spot to enter the promo code. Copy and paste the code from the offer link you clicked initially.
Step 5: Get Credit in Account
Once signed up, you’ll see the free ad credit in your new Bing Ads account automatically! Now you can use it to run campaigns and ads.
And that’s it! By using the step-by-step guide, you can easily unlock up to $500 in free Bing Ads credit using the latest promo codes for 2023.
Maximizing Your Free Bing Ads Credit
Now that you’ve scored some free promotional credit, here are some tips to make the most of it:
- Run multiple small campaigns – Don’t blow all the credit on one campaign. Test different ad groups and keywords.
- Focus on conversions – Optimize for leads and sales rather than random clicks. Set up conversion tracking.
- Test different match types – Experiment with broad, phrase, and exact match keywords. Evaluate performance.
- Use negatives – Add negative keywords to prevent irrelevant clicks from wasting spend.
- Split test ads – Create multiple ads for each ad group and see which resonates best.
- Mind the expiration – Note when your credit expires and use it before it disappears.
- Review analytics – Leverage the data in your Bing Ads dashboard to refine targeting.
Applying these best practices will help you make the most of the free promo credit from Bing Ads coupons to boost campaigns.
FAQ on Using Bing Ads Coupon Codes
Here are answers to some frequently asked questions about using Bing Ads promo codes and coupons:
Can I use a Bing Ads coupon for my existing account?
Unfortunately, no. The coupons are meant only for new first-time Bing Ads accounts in eligible regions. You cannot apply them to existing accounts you already manage.
What countries are eligible for Bing Ads coupons?
Most of the codes work globally, but some are restricted. The coupons above work for most countries, but be sure the check the offer details to confirm your region is supported.
Using Bing Ads coupons is a great way to test out the platform risk-free and even score some free clicks and conversions. Just be sure to act fast once signing up to maximize the value before expiration.
Top Strategies for Success with Bing Ads
Now that you understand how to leverage Bing Ads coupons and promos, here is a quick overview of some top strategies to drive success with your Bing Ads campaigns:
- Keyword research – Identify high-volume, low-competition keywords that align with your products or services. Include a variety of match types in your campaigns.
- Compelling ad copy – Craft engaging headlines and ad text that capture attention and convey your key brand messages. Use emotional triggers.
- Landing page optimization – Make sure your landing pages are designed for conversions and seamlessly continue the messaging from your ads.
- Audience targeting – Take advantage of robust targeting options like demographics, geo-targeting, time of day, and placement to reach your best customers.
- Ad extensions – Incorporate extensions like callouts, location, call, and review extensions to improve ad visibility and CTRs.
- Split testing – Continuously test different components like headlines, ad copy, landing pages, and keywords to optimize performance.
- Automated rules – Use automation rules to pause low-performing keywords and raise bids on high-performing ones.
- Remarketing – Remarket to users who previously visited your site or searched for your brand to keep your business top of mind.
- Reporting – Analyze key metrics and trends to gain insights and continuously refine and improve your account over time.
By leveraging these best practices and the latest Bing Ads coupon codes, you can get your campaigns up and running quickly and successfully.
The Key Benefits of Using Bing Ads
Beyond the free credits from coupons, Bing Ads offers a variety of unique benefits for advertisers:
- Significant reach – Access to millions of monthly searchers on Bing in markets around the world.
- Untapped demand – Lower competition versus Google allows you to tap into relevant searches with less advertising clutter.
- Flexible pricing – Bing Ads offers both pay-per-click and site-wide cost-per-thousand impressions bidding models.
- Powerful targeting – Robust targeting features like keyword, location, demographic, and intent targeting.
- Seamless integration – Bing Ads accounts can easily be linked and managed through Microsoft Advertising or other platforms.
- Support resources – Range of guides, communities, and help center materials to master PPC advertising.
- Universal Event Tracking – Single conversion tracking tag that covers phone calls, form fills, content views, and more.
Check out Why Bing Ads? for more details on how the platform can benefit your PPC campaigns.
Bing Ads Coupons – Final Thoughts
The exclusive Bing Ads coupon codes outlined above offer an incredible opportunity to get up to $500 in free ad credit for testing the platform and boosting your campaigns.
Be sure to use our step-by-step guide to easily unlock the promo credit for your new account. Then study up on Bing Ads best practices to maximize results.
With the extra budget, you can take time to learn the ropes and optimize your accounts for long-term PPC success.
Now is the prime time to take advantage of Bing Ads coupons to supercharge your marketing. Get started today and elevate your search engine visibility in the new year!