Fake Reviews On Amazon: How To Determine Which Ones are Real
The biggest online retailer we think of is, of course, Amazon. In 2016, Amazon’s Net Revenue was a whopping 136 million dollars, so its no wonder that everyone wants to sell their products on this online giant.
There are more than 3 million manufacturers on Amazon, and all of them are in the race of increasing their product’s demand rate while decreasing their competitor’s client pool and sales margin. However, how do they do it? Fake reviews, unfortunately, has been the case of new vendors, trying to catch up with the market.
In 2015, Amazon sued more than 1000+ vendors for performing or having fake reviews. Amazon’s awareness of fake reviews affair has led to the development of advanced algorithm software which helps them in detecting fake reviews and taking action against them.
Even after such major overhauls and several lawsuits, many startups still exploit this feature in their favor since Amazon cannot detect every fake review in more than 500 million products being sold around the world. Therefore, it comes to the buyers themselves to be aware of such vendors who adopt fake reviews for either ranking or sabotaging.
If There No Information Of The Reviewer, It Is Probably Fake
Many vendors, mostly kick starters, try to boost their sales by giving fake reviews with profiles that do not carry information at all, or which are simply created with the intention of providing reviews on products of those vendors who pays the “reviewer” well.
Many freelancers also partake in this defrauding by creating multiple accounts and offering vendors hundreds of fake reviews. The best way to be sure is to check the profile of the reviewer. That will give you a better idea since most of the genuine reviewers attach their social media IDs with their profile and also have much more information than the fake ones.
The Reviews Are Very Short In Detail
The reviews that are provided by the reviewer sometimes are much shorter than you would think they should be. It is true that sometimes, short sentences are enough to describe the product but the keyword here is “describe”. Some product reviews do not describe the reviewer’s experience with the product at all but are completely irrelevant to the product. Avoid such reviews which do not give any details but describe very plain features of the product.
Timestamp Is Very Similar Or Very Close To Each Other
This one is related to the freelancers who provide services of giving fake reviews. Vendors pay these freelancers some amount of money, and in return, they provide product reviews, lots of them. The best way is to observe the timestamp of reviews and the time at which the product was launched. If there are hundreds and thousands of reviews within a week or so after the launch, they are most probably fake. Unless the product created a hype in the market. No new company and their product can generate hundreds of reviews just overnight.
They Do Not Do The “Pros And Cons”
Most fake reviews are either bad or good. They do not evaluate why others should buy the product and why they should not. They simply show the sentimental state of the reviewer by keep calling it “amazing” or “horrible” without really explaining why it is any of those.
Another thing that you should be careful of is purchasing or avoiding the product based on its highest-level star count and lowest level star counts. Observe the readings in the middle of those for a more accurate picture of the product.
The “Verified Purchase” Notation
Another thing that needs to be observed is the notation of “Verified Purchase”, where if a reviewer purchased the reviewed item from Amazon, it gets the notation “Verified Purchase”. This means that the review is not fake and that the reviewer has in fact purchased the item. However, there are legitimate reasons that a person who is reviewing a product may not be a “verified purchase”. If they received the item from another retailer or perhaps as a gift, they can still leave a review even though you won’t be able to verify that they actually own the product.
Check Whether The Reviewer Has Written Reviews On Other Purchased Products
When you are checking the profile of the reviewer, also check whether the reviewer has written their opinions on other products as well. Moreover, observe what other kinds of products the reviewer reviews. If the customer is giving 5-star reviews, and the same review to each and every other product of the same vendor then the reviewer is providing fake reviews.
Have you stumbled upon fake reviews on Amazon? We hope this guide serves to help you avoid making poor decisions when trusting reviews.
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